It could be you
Great Taste, the world’s largest and most respected blind-tasted food and drink awards, opens for entry in February. Organised by The Guild of Fine Food, and judged by hundreds of food experts, Great Taste has discovered and celebrated the very best of fine food and drink for 20 years. Chefs, buyers, fine food retailers, restaurateurs, food critics and writers, blind-taste and provide valuable feedback to producers who covet the gold and black Great Taste logo which is increasingly recognised by consumers as a sign of excellence.
What do Great Taste judges (like me) look for?
They look for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they look for truly great taste. Working in small teams, experts taste 20 foods in each sitting, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well-established producers have been advised how to modify their foods and have subsequently gone on to achieve star status. Any food that a judging team believes is worthy of a star is judged by at least two further teams. Only when there is a consensus will a star be awarded. For 3-stars, judges attending the session, which can be as many as 30 experts must overwhelmingly agree the food delivers that indescribable ‘wow’ factor.
★★★ EXQUISITE. WOW! TASTE THAT
★ A VIRTUALLY FAULTLESS FOOD
You may think that just getting 1 star is no great achievement, but I can assure you that we tasted so much food that it made your head spin. Some was obviously from the "my Mammy told me I could sing" category and was really not fit to be sent out into the world, but in the main, we tasted really excellent food and drink Trying to decide which was worthy of stars was a really difficult job, which led to some heated exchanges throughout the tasting sessions. Winning a 1-star Great Taste award brings significant benefit to producers with increased sales and brand awareness through extensive consumer and trade promotion by The Guild of Fine Food. Every year the Great Taste team receives positive feedback from producers who may only enter one product and then receive 1-star. That Great Taste logo encourages greater confidence in smaller businesses and often leads to further development of a product and entire ranges.
So, do you think your product has what it takes? Then take a deep breath and enter. You have absolutely nothing to lose and everything to gain.